Our Story
At Beautiful Awakening, we believe in the transformative power of words. Words shape our thoughts, our beliefs, and ultimately, our lives. This belief is at the heart of everything we do, driving our mission to create apparel that doesn’t just make a statement but changes lives.
Our journey began with a simple yet profound realization: the words we tell ourselves matter. For years, our founder, Natasha Beals, battled with self-doubt, low self-esteem, and the heavy shadows of depression. It was during one of her lowest points that she discovered the power of affirmations. What began as a daily practice of speaking positivity into her life gradually became a lifeline—a tool for healing, empowerment, and transformation.
Natasha’s experience was nothing short of a beautiful awakening. She witnessed firsthand how the consistent use of affirmations could reshape her mindset, rebuild her confidence, and reignite her sense of self-worth. This personal transformation fueled her passion to share the power of affirmations with others, especially women who may be struggling with similar challenges.
In 2009, Natasha turned her passion into purpose, founding Beautiful Awakening with a clear vision: to create clothing that uplifts, empowers, and inspires. Every piece of apparel we design is infused with affirmations, serving as a daily reminder of one’s inherent worth, strength, and potential.
Our designs are more than just clothing; they are tools for transformation. Each piece is carefully crafted to resonate with the wearer, reminding them of their inner power and the boundless possibilities that lie ahead. Whether it’s a simple tee emblazoned with words of encouragement or a custom hoodie that speaks directly to your heart, our apparel is designed to help you embrace positivity, self-love, and a mindset of growth.
We’ve seen the impact of our work firsthand. Our customers have shared countless stories of how a single affirmation has changed their day, their perspective, and even their lives. From overcoming personal challenges to achieving goals they once thought impossible, our community is a testament to the incredible power of affirmations.
At Beautiful Awakening, we’re more than just a clothing brand—we’re a movement. We’re dedicated to helping individuals realize their potential, embrace their worth, and live their best lives. We believe that when you change your words, you change your world.
Join us on this journey of self-discovery and empowerment. Let our designs be a part of your story, guiding you toward your own beautiful awakening. Together, we can create a world where everyone is empowered to live with positivity, purpose, and unshakeable confidence.